GE Appliances says it has expanded its new appliance brand Café to include the first and only customizable professional stainless products.
The company says the latest additions are designed to fit the ever-evolving aesthetic and lifestyle of the design-conscious consumer. A second collection, created with glass finishes, will launch in the fall for a modern, minimal aesthetic.
“Café’s Customizable Professional Collection is the only line that allows, and encourages, personalization, while offering chef-inspired performance features and innovative technology,” says Marc Hottenroth, executive director of industrial design at GE Appliances. “Finding appliances that allow for personalization can be frustrating due to limited options but with this new extension of the Café line, we can continue to offer customization to the masses and this time, in stainless.”
Café gives buyers options to change their handles and knobs to different metal colors. The Professional Collection from Café, which is offered in Matte White, Matte Black and now stainless finishes, can be interchanged with an assortment of four separate color hardware options.
Customizable Professional Stainless will be sold with stainless hardware. Matte White comes stock with brushed bronze hardware, and the Matte Black finish is complemented by stainless hardware. “Each of the looks can be customized on separate pieces in the collection by changing out a different hardware color, allowing for flexibility in the design of the kitchen,” the company says.
Copper is the signature Café metal, the company says. Each handle in the Professional Collection will carry a copper cuff with a Café logo. Soft, brushed copper hardware will also be offered as one of the custom hardware options available for order.
Additionally, consumers can select brushed bronze, brushed stainless, or brushed black hardware to customize either matte finish and complement their overall kitchen design.
When the glass versions are introduced later this year, GE claims they will be the first glass appliance line available in the U.S. The Modern Glass Collection will feature a lustered platinum under glass fronts on each of the appliances. “Glass has a quality of depth to it, reflecting and refracting light that gives it a luster deeper than stainless or any paint can replicate,” said Hottenroth.
With urbanization trends, simple, clean lines in the kitchen have grown in popularity among consumers with slab countertops and handle-less cabinets as key design features. Those trends led to the creation of the Modern Glass Collection, GE explains.
“The handles are low profile or integrated across the line lending the glass a very sleek and minimal style,” the company says. “Small chrome and stainless-steel accents on the pieces pair well with glass and together create a very rich look that complement other stainless products in the kitchen or stands alone as a sleek addition.”
The Café Customizable Professional Stainless Collection will be available for order through mass retail and independent appliance stores in May 2019, and the Modern Glass Collection will be available in September 2019.
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