JULY 19, 2021 — Fortifying its mission to improve the architecture industry, Monograph, the premier practice operations platform for architects and design professionals, will launch its first-ever virtual conference, Section Cut. This one-day event, scheduled on Thursday, August 12, 2021, will feature fast-paced workshops, insightful keynotes, success stories, and more—all with a focus on how architecture firms of all sizes can supercharge their growth with practice operations.
Section Cut will allow the architecture community to start new conversations about practice operations and provide industry professionals with greater efficiency to manage their business. The conference will provide an open forum to discuss what it’s like to work through successes, failures, and pivots in the architecture industry.
“We started Monograph two years ago because we saw an industry-wide problem,” said Robert Yuen, CEO, and Co-Founder of Monograph. “As a former architect, I understand how strenuous the business side of architecture can be. Monograph was founded on the premise of simplifying that problem, and we believe there is a better way for firms to do business and are hopeful Section Cut will illuminate other AEC firms how Monograph can help streamline practice operations.”
This year’s conference theme is Good Decisions Drive Good Profits. Section Cut will kick-off at 11:00 AM EST and conclude at 7:00 PM EST. Keynote speakers will include Jessamyn Davis, COO & Creative Director, RIOS, and Elaine Molinar, Partner, Managing Director, SNØHETTA. Workshop topics will include finance management basics for small firms, performance marketing, building a hybrid practice and more - all designed to help you make better decisions to drive better profits. Virtual breakout sessions and happy hours will be included in the conference for attendees to build connections.
The one-day virtual conference will provide guidance for firm owners, operational leaders, finance directors, project managers, office managers and BIM teams on building effective practice operations for their own firms. Attendees will have the opportunity to learn firsthand from industry leaders and innovators who have used Monograph to improve operations, embrace transparency and forecast their firm’s financial health.
“The nature of the AEC industry is changing, and the future of design is actually in practice operations,” said Yuen. “Every profitable firm needs a strong operational leadership team or team members to leverage new tools, workflows, and team structures to stay ahead of the field. Section Cut is the event that highlights those who are already leading the way.”
For those interested in attending Section Cut, please visit the landing page at https://sectioncut.com
Monograph is a practice operations platform tailored to the architecture, design, engineering, and construction industries. Founded in 2019 by architectural designers Robert Yuen, Alex Dixon, and Moe Amaya, the technology company has helped firms manage over $335 million in projects of all scales. The cloud-based system is intuitively designed for AEC professionals to oversee projects, timesheets, and forecasts in one simple and integrated interface to inform decisions about their business and projects in real-time. Monograph’s evolving features reflect the profession’s specificities as every component is inspired by the founders’ experiences within the field and what they discovered was missing from the architect’s toolkit. The Monograph team, which was named among ArchDaily’s Best Young Practices of 2020, is disrupting the status quo by ridding firms of the ineffective spreadsheets and tools that treat cost, resource, and project management as separate activities. With Monograph, professionals are empowered with a solution that syncs a firm’s range of tasks and responsibilities together in one cohesive workflow. The expanded efficiencies ultimately help firms provide a better client experience, as well as design and operate a more collaborative, transparent, and profitable business. For more information, please visit https://monograph.com/