With an existing portfolio of collaborations with brands including Bosch, Unilever, Haier, and Philips, VanBerlo prides itself on innovations.
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Its work with Geesa resulted in a minimalist, customizable bathroom accessories collection. Overall, the modern aesthetic of the products are illustrated through clean lines, subtle curves, and trendy, versatile finishes.
The new Shift collection features towel hooks, toilet roll holders, shower baskets, bath grips, towel rails, towel rings, glass holders, soap holders, shelves, toilet brush holders, soap dispensaries, and shower door handles. All accessories are available in brushed gold, stainless steel, metal black, and chrome. Some towel hook and toilet roll holder products in the collections are available with 3D triangle, diamond pattern, diagonal stripes, and horizontal striped features that add a subtle edge to the accessories.
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Geesa says the collection allows architects and interior designers to create a bathroom according to their own vision because of the collection’s wide array of options. The products are also intended to last a minimum of 15 years, says the brand, which adds a sustainability and cost-effective feature.
Bathroom storage remains a common headache for homeowners, according to 54% of the surveyed homeowners from Houzz’s 2020 Bathroom Trends Survey. Small bathrooms are common, and although many homeowners opt to enlarge their bathrooms when undergoing a renovation, there can never be too much storage. Geesa’s Shift collection attempts to offer more storage space by combining functions among its accessories, such as toilet roll holders and towels rails with integrated shelves for convenient storage available in matte black marble, transparent glass, or smoked glass for a higher level of style.